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The Hero of HMHB award is given to an individual, group, or business, or organization who has made policy changes (or other changes) to benefit the breastfeeding community.
2009 Recipients
Greg Barton received the 2009 Hero plaque for his marketing and advertising contributions to the Mothers’ Milk Bank at Austin.
Kim Pleticha received the 2009 Hero plaque for her support of breastfeeding mothers and Central Texas HMHB in her magazine ParentWise.
KEYE News received the 2009 Hero plaque for their coverage of breastfeeding news and events.
2008 Recipients
University Medical Center at Brackenridge Perinatal Medicine Council received the 2008 Hero plaque for changing hospital policies to require a doctor’s order and informed consent for formula supplementation of newborn infants. This policy change shows incredible institutional support for breastfeeding as the normal way to feed newborns and acknowledges formula as an intervention and pharmaceutical therapy.
Sherry Matthews Advocacy Marketing agency received the 2008 Hero certificate for outstanding support of breastfeeding mothers on their staff. An air conditioned trailer was provided on location for breastfeeding mothers to use to pump their milk when they were on video shoots.
2007 Recipients
Tracy Erickson received the award for her efforts to promote breastfeeding as the state WIC breastfeeding coordinator. Tracy has implemented many new innovative breastfeeding programs through WIC. Tracy is a board member of the Mothers’ Milk Bank at Austin.
Susan Landers, MD, also received the award for her efforts to promote breastfeeding to preemie mothers. Dr. Landers is a neonatologist and on the board of the Mothers’ Milk Bank at Austin. She is a tireless advocate for breastfeeding.
2006 Recipient
2005 Recipient - Sheree Scudder
Sheree Scudder received the award in 2005 for her long-time support of breastfeeding through her position with the City of Austin WIC Program. Sheree is the nutrition education and breastfeeding coordinator for the City of Austin WIC Program. In this position, she pioneered the peer counselor program in Texas and started Mom’s Place Breastfeeding Resource Center. City of Austin WIC Program has one of the highest rates of breastfeeding in the state.
2004 Recipient - Senator Letitia Van De Putte
Senator Van De Putte received the award in 2004 for her support of breastfeeding legislation.
2003 Recipient - Dr. George Sharp

Dr. Sharpe received the award for his role as one of the founders of the Mothers Milk Bank at Austin. He is a neonatologist who has practiced in Austin for over twenty-five years. Dr. Sharpe retired from full time practice in August of 2001, but continues working as a consultant and as a lecturer on the importance of breast milk for preterm infants. He helped found the Mothers Milk Bank in 1998 and serves as Vice President of its Board of Directors.
2002 Recipient - Representative Glen Maxey
Representative Glen Maxey received the award in 2002 for his legislative support of the Mother's Milk Bank at Austin.
2001 Recipient - Dr. Sonny Rivera
Dr. Rivera received the first Hero of Healthy Mothers, Healthy Babies Award in 2001 for his role in starting the Mothers’ Milk Bank at Austin. Dr. Rivera is a neonatologist.
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